Arlette Bautista

Arlette Bautista is a seasoned marketing professional with extensive experience in paid media and digital strategy development. Currently serving as Paid Media Team Leader at Relevant Traffic since January 2016, Arlette supervises and develops 360° marketing strategies, focusing on client objectives across various markets, including Spain, Portugal, Mexico, and Latin America. Previous roles include Digital Account Manager and Paid Media Strategy consultant, demonstrating expertise in end-to-end consultancy and performance-based paid media strategies. With earlier positions at G64 Agency, TANQUEGROUP, Comunicacion Iberoamericana, and McCann Erickson Public Relations, Arlette has cultivated skills in client relations, brand strategy, and project management. Arlette holds a Master's degree in Visual Communication from Universidad Simón Bolívar and a Bachelor's degree in Communication Sciences from Universidad Intercontinental.