Leon Xia is an experienced professional in the telecommunications and technology sectors, currently serving as the Regional General Manager for MENA&Caucasus and previously holding the positions of Chief Of Staff and EVP at RELX International since April 2021. Prior to this role, Leon Xia spent a decade at Huawei Technologies in various leadership positions, including COO & VP of the Carrier Business in Bangladesh, and playing a key role in business development and operations management for Vodafone. Earlier experience includes directing the Huawei Saudi Business Management Department and account management for new license accounts at Huawei. Leon Xia holds a Master's degree in Marketing and Economics from Xi'an Jiaotong University, earned between 1998 and 2005.
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RELX International
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Established in 2019, RELX International is a global leader and pioneer in the e-cigarette industry. Available in over 40 countries, RELX International now serves over 22 million adult smokers globally. Within 4 years of operation, RELX International has claimed leadership positions in major markets including Spain, Italy, the Philippines, Korea, and Colombia, with a global point-of-sale presence exceeding 150,000 and over 25,000 RELX retail stores. RELX International offers world-class vaping solutions through an innovative dual-brand product portfolio: RELX and WAKA. To ensure superior product quality, all RELX and WAKA products are designed and rigorously tested at a cutting-edge R&D centre and produced at one of the world’s largest e-cigarette factories, fully owned by RELX. As a commitment to corporate accountability, RELX International pledges to contribute to the communities where it operates under its three key pillars of: Guardian Program, Golden Shield, and Green Shoots. With trust from over 22 million adult smokers and 150 trade partners, RELX International is dedicated to providing cutting-edge harm reduction solutions for legal age users around the world.