Florencia Malena

Florencia Malena is a seasoned creative professional with extensive experience in leading creative direction and content development across various media platforms. Currently serving as Creative Director at REMEZCLA since July 2022, Florencia oversees custom co-branded content tailored for LatinX and US Hispanic markets. Previous roles include Associate Creative Director at VICE Media and Editorial & Curation Manager at TRIBES MEDIA, where Florencia developed innovative proposals and engaged directly with clients. Earlier experience as a Creative Producer at ViacomCBS involved producing cross-platform content for multiple channels in Latin America, complemented by a background in digital content management at Procter & Gamble. Florencia's academic credentials include a degree in Social Communication from the University of Buenos Aires and various postgraduate studies focused on audiovisual documentary, modern art history, and visual narrative.