Tom Henell

Tom Henell is the current CMO and SVP at Renaissance Alliance. Prior to that, they were the Vice President of Brand and Customer Experience at EZ ICE Rinks, Inc. from July 2020 to June 2021. There, they oversaw the marketing, branding, messaging and customer experience for outdoor recreation product through a year of exponential growth. Agency management, analysis, and optimization with focus on Performance (Google AdWords, Shopping, YouTube) and Social (Facebook / Instagram). Trained and managed customer experience team including SOPs, scripts, and manuals.

Before their time at EZ ICE Rinks, Tom was the Vice President of Lifestyle Marketing at Spartan Race, Inc. from May 2017 to October 2018.

Tom Henell has a CORe Credential of Readiness from Harvard Business School Online, a Certificate in Entrepreneurship Essentials from Harvard Business School Online, and a Bachelors in Legal Studies / Sociology from University of Massachusetts Amherst. Tom also has certification from LinkedIn in Marketing to Humans, Storytelling for Advertising Campaigns, and Photography Foundations: Composition, from Google in Google Ads Search Certification, and from HubSpot in Inbound Certified and Inbound Marketing Certified. Finally, they have certification from The Academy of Modern Applied Psychology as a Certified Life Coach, from Aerobics and Fitness Association of America (AFAA) as a Certified Personal Trainer, and from United Endurance Sports Coaching Academy as a Certified Triathlon Coach.

Tom Henell reports to Kevin Callahan, Chairman & CEO. Some of their coworkers include Oscar Miniet - Regional Executive President, Marcelle Skidmore - VP, Northeast Placement Services, and David Dawson - SVP, Agency Growth.