Jennifer Beckmann

Business Managerin Marke & Strategie Dacia

Jennifer Beckmann is an expert in brand strategy and partnerships, specializing in the automotive sector. Currently serving as the Business Manager for the Dacia brand at Renault Group since 2023, they have previously held various roles within the company, including Project Manager for Organization & Business Transformation and Brand Manager for Dacia and electric vehicles. Jennifer's experience includes launching significant products like the Spring Electric and Dacia Jogger, along with leading marketing initiatives for Renault Bank. They obtained an MBA from Rheinische Fachhochschule Köln and a BA in International Business from the University of Southampton.

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Cologne, Germany

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