Katherine Martinez

Katherine Martinez is an accomplished marketing professional with extensive experience in retention marketing and e-commerce. Currently serving as the Director of Retention Marketing at Rent The Runway since February 2024, Katherine previously held the role of Director of Retention at The RealReal and has also served as Director of E-commerce for ZitSticka™ and Head of Marketing for Susteau. A notable tenure at Soko Glam included positions such as Associate Director of Marketing and Senior Manager of Performance Marketing. Earlier career highlights feature a successful period at NYLON LLC., where Katherine developed the #NYLONBOX subscription program, significantly increased e-commerce sales, and implemented data-driven strategies for performance improvements. Educationally grounded with a Bachelor of Arts in Economics from the University of Maryland, Katherine has consistently demonstrated a strong ability to drive revenue growth and enhance customer engagement across various digital platforms.