Alex Baixas

Alex Baixas is an experienced marketing and digital transformation leader, currently serving as Chief Marketing Officer and Director of Innovation and Digital Channels at Renta 4 Banco since 2014. With a strong background in asset management and investment services, Alex has successfully implemented innovative solutions to enhance user experiences and streamline internal operations, including major projects like the Salesforce CRM and marketing automation platform. Previous roles include CEO and co-founder of Stampii, a digital trading card platform, and significant positions in digital agencies and media companies such as Chief Digital Officer at GREY España and General Manager at Marca. Alex also contributes as a board member at Finect and has a solid educational foundation with an Executive MBA from IE Business School and degrees in Digital Arts and Engineering.