Laura Abbott

Laura Abbott is an experienced digital marketing and analytics professional currently serving as the Digital Insight and Analytics Manager at Rentokil Initial since April 2023. Prior to this role, Laura held positions including Digital Marketing Manager at Callsign, where a full data audit improved understanding of customer interactions, and at Evaluate Ltd, where management of global campaigns and enhancements in tracking capabilities were key responsibilities. Previous roles include Marketing Manager at Dods Group PLC, where Laura established a marketing strategy from the ground up, and various marketing positions at Informa and BMJ Publishing Group, focusing on business development, lead generation, and event management. Laura holds a Post-graduate Diploma in Digital Marketing from The Institute of Direct and Digital Marketing and a BA in Marketing Management from the University of Gloucestershire.