Edd Saunders is an accomplished professional with a strong background in digital marketing, product analytics, and optimization. Currently serving as the Experimentation Product Lead at REO since April 2025, Edd previously held roles as an Optimisation Consultant and Strategy & Solutions Specialist at LeanConvert. Edd's experience also includes positions as a Digital Product Analyst and Digital Marketing Executive at Friday Media Group, where data-driven strategies were employed to enhance brand performance. Additionally, Edd has worked in marketing management, content creation, and recruitment, demonstrating a versatile skill set developed through various roles in sectors ranging from technology to health and education. Edd holds a Bachelor of Science in Business Management from the University of Plymouth and a Full Stack Web Development Certification from freeCodeCamp.
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