Marketing and Brand Management

The Marketing and Brand Management team at REPLAY is responsible for developing and executing strategic marketing initiatives to elevate the brand's presence globally. Comprising roles such as Brand Manager, Senior Marketing and Brand Director, Celebrities and Special Events PR, and Senior Communications Manager, the team focuses on promoting the authentic and contemporary style of REPLAY through a mix of innovative campaigns, celebrity endorsements, and strategic communications. They ensure that the brand's identity aligns with its mission of re-making and re-creating classic denim with a modern twist, reaching customers in over 50 nations through various channels.