Aaron Lu

Aaron Lu is an accomplished marketing and software professional with extensive experience in growth marketing, performance marketing, and software engineering. Currently serving as the GTM Lead for Growth Marketing at Replo, Lu focuses on eCommerce conversion optimization tools. With a background that includes roles such as Co-Founder and Operations & Marketing Advisor at Phase Zero, and various positions at The Athletic where significant contributions were made in performance marketing automation, Lu has consistently delivered results in optimizing marketing strategies and managing substantial advertising budgets. Lu has also provided consulting services for B2C companies, growing client relationships through effective marketing implementation across multiple digital platforms. A graduate of McGill University, Lu holds a Bachelor of Arts degree with a focus in Industrial Relations and Economics.