Nikita Upadhyay

Nikita Upadhyay is a highly accomplished professional currently serving as the Chief Vision Officer at both Rescue Spa and Danucera, as well as the Founder of UpRoot Media. Previously, Nikita co-created the innovative anti-aging scalp serum under Anveya Living Private Limited, recognized as a transformative product in the hair care industry. As an author for Penguin Random House, Nikita wrote the #1 bestselling book 'Roots to Radiance,' which translates ancient Indian wellness practices for contemporary readers. With extensive experience in digital strategy, Nikita has successfully led social media growth for notable brands, including a significant role in expanding Gary Vaynerchuk's digital presence to a reach of over 45 million. Nikita's previous roles also include Head of Digital at Cosmopolitan, where audience numbers surged dramatically, and Social Media Manager at Harper’s Bazaar Bride. Academic qualifications include a degree in Fashion Design from Nottingham Trent University and a course on The Science of Wellbeing from Yale University.