Daniela Nikolova

Daniela Nikolova is the Chief Executive Officer of Curly, the first Bulgarian online store dedicated to curly hair products, which has established itself as a market leader since its launch in 2021. In addition to this role, Daniela has been associated with Research Metrics since September 2011, holding multiple positions including Marketing Manager, Human Resources Manager, and Project Assistant. Daniela holds a Master's degree in Sales Management and Merchandising and a Bachelor's degree in Marketing, both from the University of Economics in Varna.