Research Metrics
Magdalena Zheleva has extensive experience in business services and client management, currently serving as the Business Services Lead at Shopmetrics, Inc. since September 2012. In this role, Magdalena manages key Software Service Lines, oversees a team of client services specialists, and drives business improvement projects while handling case escalations and complex client situations. Prior to this position, Magdalena held multiple roles at Shopmetrics, including Senior Business Services Specialist, where responsibilities included managing international projects and developing customized client solutions. Earlier career experience includes a role as a Sales Promoter at QWERTY Advertising Agency, where Magdalena focused on understanding customer needs and preparing reports on interest levels. Magdalena holds a Master’s degree in Corporate Finance and a Bachelor's degree in Finance from the University of Economics - Varna, along with a high school diploma in Mathematics and Computer Science.
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Research Metrics
Research Metrics was founded in 2004 to develop mystery shopping software. Through the years we have expanded our suite of products to move beyond mystery shopping into customer satisfaction, marketing research, internal auditing, and other data collection methods. Our core product is our Shopmetrics mystery shopping platform, however have brought many other products to market in recent years as we have matured in the industry. Our software is used throughout the world, with offices in both the US and Europe.