Pedro Cardoso

Mr. Cardoso serves as the Director for AR&Co, encompassing five

brands, including the top Brazilian brand Reserva. With 20 years of

experience at the intersection of business, brands and technology, he has

been instrumental in building brands, developing new product lines and

creating digital solutions. He excels at identifying, developing and

executing opportunities in various markets and driving innovation.

In 2023, Pedro was honored with the MIT Tech Review Medal for

Innovative Contributions in Brazil's tech workplace. He develops and

manages performance partnerships and leads ReservaX, the brand's

innovation unit focused on Web3, Blockchain and emerging technologies.

From 2016 to 2020, Pedro served as Head Executive and Creative

Director of Reserva Shoes (Reserva Go) where he quintupled revenue

and launched best-sellers that remain top sales items today