Raphael Lattuca

Raphael Lattuca is a skilled Trade Marketing Analyst with a strong background in strategic planning and implementation across multiple sectors. Currently serving as an Analista Trade Marketing at Reserva, Raphael focuses on both retail and wholesale channels, overseeing activation calendars, campaign launches, and budget controls. Previously at Prestige Perfumes e Cosméticos SA, Raphael managed trade marketing for a luxury fragrance portfolio, contributing to national relaunches and digital marketing strategies. Early career experience includes a marketing internship and various leadership roles at DARC - ESPM Rio, where Raphael developed brand activations and event management skills. Educated at ESPM with a Bachelor’s degree in Communication, Raphael combines creativity and analytical skills to drive marketing initiatives.