Alan X

Head Of Marketing & Direct To Consumer Business at ResMed

Alan X currently serves as the Head of Marketing & Direct to Consumer Business at UnionResMed, where responsibilities include driving the marketing strategy for China, overseeing marketing planning and implementation, and leading product launches and campaigns. Previous experience includes roles as Head of Marketing at IMCJD.COM, focusing on strategic marketing and brand communications, and General Manager of Brand Management & Marketing at Tianhong Asset Management Co., Ltd., where Alan led marketing strategies for the largest fund company in China. Additional experience encompasses consumer marketing roles at Microsoft and HP, managing marketing planning and execution across various product lines. Alan is pursuing an Executive MBA at the China Europe International Business School and holds a Master of Business Administration from the BiMBA program at Peking University.

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