Sherry Brennan is currently an advisor at Resonance AI. Prior to that, they were with Paket Media from January 2020 to January 2022 as Strategic Partnerships. Her previous company was Fox Networks Group from January 2005 to December 2019 where they were the Senior Vice President, Distribution.
In their role at Fox, they negotiated license agreements with traditional and new entrant clients, led special markets & strategic research team, and worked with business development and other internal teams to evaluate potential new content/network purchases, develop licensing strategies and D2C plans, and make investments in new tech and business ventures. Sherry was responsible for economic analyses and subscriber forecasts for annual revenue budgets and negotiating app distribution agreements with Amazon, Roku, and other platforms.
Sherry was the primary business liaison with Hulu for Fox’s 30% ownership stake and led content license negotiations with potential buyers during 2011 market exploration process. Sherry also developed the company’s first vMVPD license agreements, including content and fraud protection terms. In addition, they were responsible for transactional VOD for current-season television ($50M annual revenue), distribution to hotels, airlines, universities, cruise ships, and other special markets, and identifying and evaluating out-of-home opportunities for current-season television licensing, including golf carts, autos, bars/restaurants, and airports.
Sherry Brennan has been in the industry for over 16 years and counting. Sherry is a frequent speaker at industry conferences and internal presentations.
Sherry Brennan graduated with a Bachelor of Science in Economics from Iowa State University. Sherry then pursued a Master of Science in Economics at Iowa State University. After completing their MS, they became a Fellow of the Betsy Magness Leadership Institute through Women in Cable Telecommunications (WICT). Sherry also has a Certification from Executive Spot Coaching.