Larry Mashaw

From the moment Larry arrived in Ski Town USA in 1984 he knew he had found the place to call home. Because Larry grew up moving every three years as the only son of an Air Force Officer, the desire to grow roots was manifest. Upon completion of his Bachelor of Arts degree in Geography and Tourism from California State University, Chico he was attracted to Steamboat Springs by his interest in ski area development and the proposed (though ill-fated) Lake Catamount Ski Area. Larry's career in property management began that first year as a front desk agent and night auditor allowing him to pursue his passion for powder skiing. That love of skiing and the pride in his adopted home lead naturally to a desire to sell and service Steamboat ski vacations. After two years of leading Mountain Resorts' guest service operations Larry created the Groups Sales Manager position and travelled the country to attract clients and create strong bonds with travel agents and tour operators. Having successfully grown the group business segment Larry next accepted the responsibility of all sales and marketing efforts as Director before being promoted to Vice President in 2002. Larry was promoted again in 2004 to his current position of Vice President of Marketing for Mountain Resorts' parent company Resort Group. Larry is currently a member of the Executive Board of the Steamboat Springs Chamber Resort Association and has served as Chairman of the Steamboat Springs Lodging Association for the past five years.