Mohtashim Abbasi

Mohtashim Abbasi has extensive work experience in market research and consumer insights. Mohtashim is currently the Director of Market Research at Resource Linked. Prior to their current role, they worked as a Research Director at Ipsos, where they provided strategic understanding of the marketplace and crafted actionable insights for clients. Mohtashim also served as a Sr. Manager of Consumer & Market Insights at Unilever, where they transformed the organization's approach to data and provided 360-degree consumer and market understanding. Before that, Mohtashim worked as a Sr. Project Director at AMRB - Kantar, leading a team of insights specialists and providing actionable insights to clients. Mohtashim also held positions as a Research Manager at Business Compass - Vivaki MENA and as a Senior Research Executive at PepsiCo and Nielsen. Throughout their career, Mohtashim has demonstrated expertise in analyzing market trends, identifying growth opportunities, and partnering with organizational leadership to incorporate consumer and market data into corporate strategies.

Mohtashim Abbasi completed their education at the Institute of Business Administration. Mohtashim obtained their BBA degree in Management Information Systems from 1999 to 2001. Following this, they pursued an MBA in Marketing and Management Information Systems from 2001 to 2002. In addition to their formal education, Mohtashim has obtained several certifications, including Google Analytics for Power Users, Advanced Google Analytics, Blockchain Basics, Blockchain: Beyond the Basics, Google Analytics For Beginners, SEO Foundations, SEO: Keyword Strategy, and The Fundamentals of Digital Marketing. These certifications were obtained in June and July of 2020 from institutions such as Google and LinkedIn.