Justin Francis is the Founder and Executive Chair of Responsible Travel, a role held since January 2000. Currently, Justin serves as Chairperson for Projects for Nature, a digital funding platform that connects businesses with nature conservation projects in England. Additionally, Justin is a Board Member and Nature Lead for the UK Government Council for Sustainable Business, and a Non-Executive Director at Saruni Basecamp Kenya. Previously, Justin held the position of Head of Global Marketing Communications at The Body Shop and worked as an Account Director at JWT. Justin earned a Bachelor of Science degree in Physics with Geophysics from the University of Exeter and a Master of Science in Tourism, Conservation and Sustainable Development from the University of Greenwich.