Guillermo Hermosillo Cue

Guillermo Hermosillo Cue serves as the Global Director of Product Innovation for Popeyes Louisiana Kitchen at Restaurant Brands International since January 2020, overseeing innovation and menu development globally. Previously, Guillermo held a similar role for Burger King, where innovative projects led to significant improvements in the Whopper and overall brand strategy in major markets. Prior experience includes key marketing positions at Mars, Procter & Gamble, and as a university professor. Guillermo has been recognized with multiple awards for contributions to marketing and digital transformation, notably achieving record brand awareness during the COVID-19 pandemic in Mexico. Academic credentials include a degree in International Relations from Universidad Iberoamericana and advanced studies in digital marketing and leadership.