Retail Academics
Patrik Thulin is a seasoned executive in the retail and consumer goods sector with extensive experience spanning over two decades. Currently serving as CEO and Partner at Retail Academics Research Institute since April 2018, Patrik specializes in Shopper Intelligence and retail development. Previous roles include Partner and Senior Retail Management Consultant at Coop Sverige, where responsibility encompassed driving growth and managing P&L for 127 stores, and Head of Norway for Energizer, focusing on key account management and sales force strategy. Patrik has held significant positions at notable companies such as Arla Foods and Rynkeby, overseeing marketing, business unit direction, and commercial strategies across Nordic markets. Educated at Lund University with a degree in Economy and Marketing, Patrik Thulin brings a wealth of knowledge and leadership to the retail industry.
This person is not in any teams
Retail Academics
PIONEERING SHOPPER INTELLIGENCE Retail Academics is a boutique consultancy specializing in Shopper Intelligence and solutions for transforming the retail experience, which include strategy, marketing, and store, category as well as product development. Founded in 2011—with roots in the world-leading research on retailing and consumer behavior at the SSE and its Center for Retailing—we have grown rapidly to become a forefront player in Shopper Intelligence. From our base in central Stockholm, we work with clients globally. We believe that the future belongs to those who, in an agile way, can turn shopper understanding into real action and value. Therefore, our practice is built on a shopper-centric approach, combining academic methods and retail knowledge to identify and drive growth and ultimately make shoppers’ lives easier and more rewarding. We are organized in three areas: Insights, Consulting and Innovations, each with a mission to provide our clients with the best possible solutions. Please visit us also at: http://www.retailacademics.com/