Xander Friedländer

Chief Analyst at Retail Insight

Xander Friedländer has a diverse work experience spanning over two decades. Xander began their career as an Intern Birds Eye Walls Logistics at Unilever in 1998. Following this, they worked at Procter & Gamble as a Global Commercial & Competitor Intelligence Manager from September 1999 to March 2006. In 2006, Xander co-founded and managed www.latestinbeauty.com, serving as the General Manager of Latest in Beauty. Simultaneously, they also owned EXA Enterprises from April 2006 to July 2010. Xander's most recent role was at Retail Insight, where they held the position of Senior Director CPG from July 2008 to August 2018. Xander then progressed to become the Chief Analyst and held this role until the present.

Xander Friedländer attended ISH International School Hamburg from 1990 to 1992 and obtained their IGCSE qualification. Xander then attended ISS International School Singapore from 1992 to 1994, where they completed their A-Levels. Lastly, they attended Maastricht University from 1994 to 1998, focusing on Business Administration, Management and Operations.

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