Greg Hanlon

Greg Hanlon is Vice President, Account Management with Retail Insights, LLC, focusing on client engagement, retail merchandising, process development, and data insights and analysis.

Greg spent over 15 years with CVS Pharmacy, holding a variety of leadership positions. As Category Manager, he had responsibility for multiple categories within beauty, personal care and health care, where he gained valuable experience in multiple areas including RX-to-OTC switches and other major new product launches, trade strategy, and business planning. He also led the efforts for health care during the development of CVS’s new prototype stores, which involved layout, mix, promotional strategies and pricing, and was subject matter expert for multiple acquisition teams (Arbor, Eckerd, Longs).

As Director, Merchandising Analysis, he led a team responsible for all front store merchandise planning and analysis activities, budget forecasting and analysis, as well as trade funding management.

Greg then spent a year with Market Performance Group (MPG) where he was Project Manager, leading or actively participating in a variety of consulting projects before joining Retail Insights, LLC.