Krystina Gustafson

Krystina Gustafson is a seasoned content leader with extensive experience in the retail and event industries. Currently serving as Co-Founder and Chief Content Officer at RetailClub since May 2025, Gustafson previously held the role of Chief Content Officer and Founding Team Member at Trybe from April 2024 to May 2025. Prior to these positions, Gustafson was the Senior Vice President of Content and Advisory Board Chairperson at Shoptalk, where influential content strategies for key retail industry events were developed. Additionally, as Senior Vice President of Content at Groceryshop, Gustafson contributed to discussions on the evolution of grocery retail. Earlier career roles included content and editorial positions at CNBC and Conde Nast, with a foundational education in Journalism and Spanish from the University of Florida.