Sohaib Waseem has a diverse background in business analysis and marketing, with current roles as a Business Analyst and Growth Lead at Retailo Technologies since March 2021. Previously, Sohaib served as the Head of Sales Marketing at Aryan Culture from March 2017 to February 2021, focusing on manufacturing leather accessories. Earlier experience includes a position as a Research Executive in Consumer Insights at Nielsen from March 2016 to March 2017, and participation in an Experiential Learning Program at the Network of Organizations Working with People with Disabilities (NOWPDP) in early 2015. A marketing internship at Power Cement Ltd in mid-2014 further enriched Sohaib's expertise. Sohaib holds an MBA in Marketing from the Institute of Business Administration, earned in June 2020, as well as a BBA in Marketing from the same institution, completed in 2015.