RETHINK Retail
Kirsten Wallace is an accomplished digital marketing professional with extensive experience in ecommerce and site operations. Currently serving as Director of Ecommerce Site at Columbia Sportswear Company since July 2017, Kirsten oversees website operations, optimizations, content, and promotions for Columbia North America, while also providing leadership in global digital feature planning and integrated brand campaign strategy. Prior roles include Site Optimization Manager at Petco, where Kirsten led an optimization program to enhance the online experience, and various positions at FTD Companies that focused on developing data-driven strategies and optimizing site experiences. Kirsten holds a Bachelor's Degree in Social Psychology with a minor in Economics from UC San Diego and an M.B.A. in Marketing from San Diego State University. Additionally, Kirsten is an active member of the Global Retail Leaders at RETHINK Retail and the Women in Retail Leadership Circle.
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RETHINK Retail
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RETHINK Retail is your go-to destination for executive-led insights into the trends and innovations that are transforming the global retail landscape. We are a global media leader in retail insights and coverage. Through our award-winning podcasts, fresh, original and thought-provoking content series, and partnerships with the world's leading retail events, we reach a growing audience of the top retail decision-makers and industry thought leaders.