Yemina Kaiman

Yemina Kaiman is an experienced strategist currently serving as Strategy Director at Rethink since March 2024, having previously held similar roles at Publicis Canada and McCann Canada. Yemina's expertise spans various sectors, with a notable portfolio including clients such as Kraft Heinz, Visa, and Mastercard. With a foundational background in brand architecture, communication strategies, and marketing insights, Yemina has worked with prominent brands like Heineken, Walmart Canada, and Chipotle. Educational credentials include a Bachelor of Arts from McMaster University and a Post Graduate Program from Humber College, complemented by training at Miami Ad School Toronto. Yemina's career also includes roles as a cofounder of Soos Pets and diverse strategic positions at GALE Partners, Cossette, and Rain.