Kate Cassaday

Kate Cassaday is a seasoned marketing and editorial professional with extensive experience in strategy and voice. Currently serving as Vice President of Strategy and Voice at REUNION since April 2020, Kate has also held roles such as Fractional Executive Vice President of Marketing at SQAIRZ and Interim CMO at BalmLabs, where strategic positioning and storytelling were key responsibilities. Additionally, Kate contributed editorial support for the launch of a newsletter at Substack and built a robust editorial career at HarperCollins Canada over 15 years. Academically, Kate holds a Hons. B.A. with High Distinction from the University of Toronto, a Master of Arts from Dalhousie University, and completed MBA Essentials at the Rotman School of Management.