John McCracken is an accomplished business leader with extensive experience in sales execution and go-to-market strategies. Currently serving as a Board Member at Rev and A-LIGN, McCracken also holds the position of Senior Operating Advisor at Warburg Pincus LLC, advising on sales strategy since April 2018. As President of JFM Advisory Services, LLC, McCracken provides guidance to early-stage technology companies, working with portfolio companies including Prevedere, Clari, and ActionIQ. Prior roles include significant positions on the boards of Movius Corp., ValuTrac Software, and ZIMPERIUM, with previous executive experience as SVP of Worldwide Sales at Castlight Health. McCracken holds a BBA in Marketing and Finance from The University of Texas at Austin.