Mike Alden

Mike is President at BYGMusic and CEO at Percussion Software, and a driven, successful leader. He is passionate about monetizing early, and building company cultures that deliver ​high growth rates that get them acquired.

Mike is experienced in completing strategic mergers and acquisitions, product spin-offs, and international expansion, having established offices for past companies in the USA, the UK and Europe, and Asia Pacific.

Mike’s latest venture is BYGMusic, which has him working closely with brands and agencies to open channels to hard-to-reach demographics that are resistant to traditional media. His company uses software to track real-time metrics on awareness, engagement, and a campaign’s specific targets, including video plays, app downloads, and other actions delivered by the fan base.