John K. (JK) Lunde

Founder, President at Reverse Market Insight

John K. (JK) Lunde has a long and varied work experience, beginning with a Personal Banking Officer role at Wells Fargo Bank in 1996. In 2000, they worked as an Analyst at MetaMarkets.com. The following year, they worked as a Financial Analyst/Trader at the Acquisition Group. In 2002, they moved to Cendant Settlement Services Group, where they worked as a Financial Analyst. In 2003, they took a Contract position as an Analyst at AT&T Wireless. In 2004, they moved to Financial Freedom, where they worked as Vice President of Business Metrics & Analysis. Theirrole included developing and maintaining management reporting packages, leading financial and operating analysis, creating operational forecasting models, and developing a business plan for a settlement services subsidiary. In 2011, they became Co-Chairman of the Information and Technology Subcommittee at the National Reverse Mortgage Lenders Association. Finally, in 2007, they founded and became President of Reverse Market Insight (RMI), a company that provides analytical and targeting software to reverse mortgage lenders.

JK Lunde attended Eisenhower High School from 1992 to 1996, where they received their high school diploma. John K. (JK) then went on to California State University-San Bernardino, where they obtained a BS in Finance between 1996 and 2001.

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  • Founder, President

    March, 2007 - present