Irati Aguirre Olarra is a seasoned marketing design professional currently serving as the Marketing Design Manager at Reverse Tech, overseeing design across all marketing channels with a focus on Paid Media. Previously, as Design Lead for Acquisition Strategy at eDreams ODIGEO, Irati directed creative development initiatives to craft innovative marketing campaigns utilizing data-driven insights. Irati also held the position of Senior Video & Motion Lead at Skyscanner, where responsibilities included global video and motion strategy and brand refresh efforts. Additional experience includes roles at Astara Store as Lead Marketing Designer and trivago as a Social Video Specialist. Irati holds a Bachelor's degree in Media Communications from Mondragon Unibertsitatea and multiple master's degrees in Graphic & Web Design and Motion Graphics & Post Production from Trazos, complemented by technical skills in various video and design software.