RevolutionRace
Emelie Anicic is an experienced professional in influencer marketing and digital strategy, currently serving as an Influencer Marketer at RevolutionRace since February 2022. Emelie has previously held roles such as Junior Influencer Marketer at Wellspect HealthCare and worked on various marketing projects, including a marketing plan for Västkuststiftelsen and SEO projects for Modexa. Emelie obtained a degree in Digital Marketing Specialist from IHM Business School and has a background in customer service and leadership, having served as Marketing Manager at Gardé UF and Chairperson for Mänskliga Rättigheter Bäckäng. Emelie’s education includes a high school diploma in Humanistisk vetenskap from Bäckängsgymnasiet.
RevolutionRace
he idea for RevolutionRace and Fritidsfabriken was born on a hike to Everest Base Camp in Nepal a couple of years ago. Pernilla, co-founder of Fritidsfabriken had trouble finding clothes for the trek with a perfect fit. The garments she found wasn’t up to her expectations, being too expensive and the fit being far from what she was after. Thecheaper brands were even worse, not able to impress her with neither function, design nor fit. She thought that someone should go about and address these issues, offering an outdoor brand who made functional clothing with a great fit at affordable prices.