RevolutionRace
Felice Andersson is a seasoned professional in the retail and fashion industry, currently serving as a Business Controller at RevolutionRace since April 2023. Previous experience includes a significant tenure at Nelly.com from September 2011 to April 2023, where various roles encompassed Senior Assortment Controller, Business Controller, Junior Controller Purchase, Junior Buyer (Private Label), Assistant Buyer (Private Label), Buyer Beauty, Assistant Buyer (External Brands), and Product Photographer. Earlier career experience includes a Sales Advisor position at H&M from December 2010 to September 2011 and a role as a Photographer at Photomic AB from August 2009 to November 2010. Felice Andersson holds a Bachelor's degree in Business Administration and Marketing with a specialization in Textile Economics from The Swedish School of Textiles, completed in 2016.
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RevolutionRace
he idea for RevolutionRace and Fritidsfabriken was born on a hike to Everest Base Camp in Nepal a couple of years ago. Pernilla, co-founder of Fritidsfabriken had trouble finding clothes for the trek with a perfect fit. The garments she found wasn’t up to her expectations, being too expensive and the fit being far from what she was after. Thecheaper brands were even worse, not able to impress her with neither function, design nor fit. She thought that someone should go about and address these issues, offering an outdoor brand who made functional clothing with a great fit at affordable prices.