RevolutionRace
Marie Eklund is an experienced ecommerce professional with a strong background in web optimization and conversion rate management. Currently serving as Ecommerce Manager and Web Optimization Manager at RevolutionRace since February 2020, Marie leads a team focused on SEO, CRO, UX/UI, and customer journey research. Previous roles include Ecommerce Manager and Operations Manager at Eton Shirts, where responsibilities encompassed global ecommerce strategy, budget management, and site performance optimization. Marie's earlier experience includes positions as Digital Sales Analyst and Ecommerce Project Manager at Gina Tricot, and Assistant Store Manager at Ur&Penn. Marie holds a Master of Science in Management and a Bachelor of Science in Economics from the University of Borås, complemented by a natural sciences diploma from Härnösands Gymnasium.
RevolutionRace
he idea for RevolutionRace and Fritidsfabriken was born on a hike to Everest Base Camp in Nepal a couple of years ago. Pernilla, co-founder of Fritidsfabriken had trouble finding clothes for the trek with a perfect fit. The garments she found wasn’t up to her expectations, being too expensive and the fit being far from what she was after. Thecheaper brands were even worse, not able to impress her with neither function, design nor fit. She thought that someone should go about and address these issues, offering an outdoor brand who made functional clothing with a great fit at affordable prices.