Joanne Ford

Joanne Ford MS, ATC, CSCS has extensive experience in the medical sales and sports medicine fields. Currently serving as Area Sales Director and Business Development Manager at Lifeward since March 2021, Joanne focuses on improving ReWalk Robotics’ market position through the development of relationships with various clients, including clinicians and end users. Prior to Lifeward, Joanne completed a graduate program at Medical Sales College, where expertise in surgical techniques, dynamic consultative selling, and various medical products was gained. Joanne’s background also includes significant achievements as a Territory Sales Representative at Performance Health, where sales increased notably, and as a Senior Athletic Trainer at Belvidere Rehab & Sports Medicine, facilitating marketing efforts and partnerships. Furthermore, Joanne has served as an Athletic Trainer at Rockford Health System, providing essential support to student-athletes. Joanne holds a Bachelor's Degree in Sports Medicine from Aurora University.