Rewav
Gabriela Cervantes Panduro is a dedicated professional with extensive experience in product management and brand strategy. Currently serving as Co-Founder and COO of Rewav since June 2023, Gabriela focuses on leveraging digital innovation to drive impactful change. Previously, Gabriela held the role of Product Manager at Paystand, managing product development in an agile environment, and at Nolte, where Gabriela collaborated with cross-functional teams to enhance digital products. Earlier experience includes roles as Brand Strategist and Brand Analyst at Vértice Comunicación, developing positioning statements and conducting market analysis for numerous brands. Gabriela began a career in digital content management at Brújula and holds a degree in Communication, Advertising, and Public Relations from Universidad Panamericana, along with a certification in Growth-Driven Design from HubSpot Academy.
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Rewav
Welcome to Rewav, where we transform digital landscapes through strategic web development and design. Our mission is to empower Non-Profits by creating web solutions that resonate with their audience and drive meaningful impact. Our Capabilities & Expertise: Re-Imagine 👉 Client and Team Interviews 👉 Competitive Analysis and Category Findings 👉 Brand Opportunities and Customer Persona Development 👉 Brand Positioning and Compass 👉 Showcase Strategic Foundation and Success Stories 👉 Brand Naming and Mapping Attributes 👉 Brand Territories and Persona Guidelines 👉 Photography/Video Direction and Web Copy Editing Re-Create 👉 Visual Identity Development (Logo, Typography, Color Palette) 👉 Look and Feel & Brand Applications 👉 Comprehensive Deck and Website Design 👉 Creation of Design Systems and Wireframes 👉 Prototype Development 👉 Programming and Web Development 👉 Analytics & Reporting 👉 SEO & SEM Optimization Re-Optimize 👉 Continuous Improvement through GDD: Ongoing optimization leveraging real-time data and user feedback. 👉 User-Centric Design Process: Focus on gathering user data and feedback for informed decision-making. 👉 Agile Methodology Integration: Flexibility and adaptability in project management, with iterative phases for rapid improvements. 👉 Data-Driven Decision Making: Utilizing user behavior analytics, KPI tracking, and A/B testing for design decisions. 👉 Strategic Prioritization of Website Improvements: Identifying and implementing high-impact changes for significant results. 👉 Enhanced Website Performance: Focusing on user experience and interface enhancements for optimal website functionality. 👉 Responsive Design Adaptations: Ensuring the website aligns with evolving user needs and preferences. 👉 Effective Resource Allocation: Maximizing the impact of resources for the most beneficial website improvements.