Scott E. McKenna

Scott E. McKenna is a highly experienced professional with a background in sales, marketing, and product management. Scott E. began their career in 2016 as a Business Development Associate at Asset TV, where they developed sales leads through cold calling and direct marketing emails to book over 480 strategic meetings with partners and clients. Scott E. then moved up to Business Development Manager, consulting with asset management and financial technology companies to produce over 300 engaging educational video campaigns that drove interest into various investment strategies. In 2019, they joined ETFLogic as Marketing Director, managing marketing activities including product messaging, content generation, email marketing, and social media engagement which boosted ETFLogic’s visibility in the marketplace by 500%. Scott E. then became Sales & Marketing Manager, consulting with sales, marketing, and capital markets teams at top 10 ETF Issuers in order to provide custom data analytics to better position their products and navigate ETF capital markets. In 2020, they joined Speaking Logicly as Podcast Producer & Co-Host, successfully launching the ETFLogic company podcast, Speaking Logicly, which generated over 10,000 listeners in the first month. In 2021, they joined Osprey Funds as Vice President, Distribution Strategy, managing the investor relations team to plan and execute all campaigns to generate inflows into Osprey crypto funds. Scott E. also built out the CRM and investor onboarding system to streamline the new investor onboarding process by 3 days and vastly improve client communication protocols regarding investments. In 2022, they joined REX Shares as Vice President.

Scott E. McKenna obtained their Bachelor's degree in Economics from the University at Albany in 2016. In May 2022, they received a Certificate in Blockchain and Digital Assets from the Digital Assets Council of Financial Professionals. In February 2022, they obtained two Decentralized Finance (DeFi) certifications from Duke University. Scott E. has also been self-studying Crypto, DeFi, and NFTs on Coursera since 2022, and has taken courses on HTML, CSS, HTML, Python, Javascript, and React on freeCodeCamp, Trailhead by Salesforce, and Codecademy since 2022. Additionally, they obtained a Responsive Web Design Certification from freeCodeCamp in 2022. Scott E. also holds certifications in Marketing Foundations, Sales Foundations, Sales Prospecting, and Google Analytics for Beginners from LinkedIn and Google, respectively, which they obtained in 2018 and 2019.