MS

Marisol Quiñones Saavedra SPOPC® SMPC®

CMO at Rextie

Marisol Quiñones Saavedra has a diverse and extensive work experience in the field of digital marketing and strategy. Marisol currently holds the position of CMO (Chief Marketing Officer) at Rextie, where they are responsible for overseeing the marketing activities of the company. Prior to that, they served as the Academic Director of Digital Marketing at Elitec.

In 2021, Marisol worked as an independent consultant, providing digital marketing and agile project management services. Marisol has also held the role of Digital Marketing Manager at IEduca, where they successfully implemented digital strategies for three brands, resulting in a significant increase in Q4 performance and a 25% reduction in advertising budget.

Before that, Marisol worked as a Sub Manager of Digital Marketing at Toulouse Lautrec, where they played a key role in developing and implementing digital strategies that led to a 75% increase in digital participation and a 5 percentage point growth in brand recall. Marisol also demonstrated efficiency in budget management and digital advertising strategies, achieving up to a 70% reduction in cost per lead.

Marisol's expertise in digital marketing can be traced back to their role as the Head of Virtual Media at Universidad Privada del Norte (UPN). During their tenure, they successfully implemented digital marketing and communication strategies that contributed to a 12% increase in sales and a 4 percentage point improvement in NPS (Net Promoter Score).

In addition to their digital marketing experience, Marisol also worked as a Workshop Facilitator at DFI (Desarrollo y Formación integral) and as a Marketing Consultant at Consultoria Independiente - Asesores2.0, where they provided expertise in business strategy, branding, and digital and social media strategies.

Marisol's career began as the Country Manager at Datos Group, where they managed research projects in the public sector, mass consumption, and retail. Marisol also gained experience as the Head of Marketing and Events for La Bistecca at Puerto Madero, an Argentine franchise, where they conducted market analysis and implemented innovative social media strategies for the gastronomic sector.

Overall, Marisol Quiñones Saavedra has a strong background in digital marketing, strategy development, and project management, with a proven track record of achieving impressive results in various roles throughout their career.

Marisol Quiñones Saavedra SPOPC® SMPC® has a diverse education history in the fields of marketing, business, management, and related areas. Marisol graduated in Marketing and Business from the Universidad Peruana de Ciencias Aplicadas in 2018. Prior to that, they attended the Universidad Privada del Norte's Management School from 2014 to 2015. Marisol also has a Marketing Specialist degree from Universidad ESAN, which they obtained from 2003 to 2005. In 2005, they completed the EEG - Managerial Executive Education program at the Universidad Peruana de Ciencias Aplicadas.

Before their university studies, Marisol participated in seminars at IPAE Escuela de Empresarios from 1999 to 2004, gaining further knowledge and skills related to business and marketing. Marisol also acquired customer service skills through a Customer Service program at CECITEL in 1996.

Marisol's earliest formal education in the marketing field can be traced back to their time at LB Advertising Institute. From 1992 to 1995, they pursued a Publicist degree, focusing on advertising and marketing.

In addition to their formal education, Marisol has obtained several certifications in various domains. These include certifications in Design Thinking, Scrum Master Professional (SMPC®), Scrum Product Owner Professional (SPOPC®), Scrum, Digital Transformation, Product Owner, Social Media Marketing, and more. These certifications were obtained from institutions such as Colectivo23, CertiProf, SCRUMstudy - Accreditation Body for Scrum and Agile, Instituto Europeo de Posgrado - IEP, Innovation Learning Center, LinkedIn, and Paradero.

Overall, Marisol Quiñones Saavedra SPOPC® SMPC® has an extensive education background with a strong focus on marketing, business, management, and related areas.

Links

Timeline

  • CMO

    September, 2022 - present