Aaron Brunello

Aaron Brunello currently serves as the Senior Director of Insights and Analytics at Reyes Beverage Group, where leadership of a team focused on transforming complex datasets into strategic initiatives for sales and operations is paramount. Notable achievements include architecting a sophisticated shelf intelligence platform within the beverage alcohol industry. Previously, Aaron held multiple roles at Tyson Foods, culminating in the position of Manager of Category & Shopper Analytics, where the establishment of an Analytics Center of Excellence was a key responsibility. Earlier experience includes roles at IRI Worldwide and Nielsen, contributing to significant brand and category analysis for major food brands. Aaron holds a Bachelor of Science in Business Administration with a focus on Marketing from Drake University.