Cheri Cruz

Cheri Cruz is a Senior Director of Information and Digital Technology specializing in Digital Marketing at Reynolds American Inc., a position held since March 2021. Prior experience includes serving as Director of Marketing Platforms and Operations at Universal Orlando Resort from May 2018 to March 2021. Cheri also worked at Marriott International from April 2012 to May 2018 in various roles, including Senior Product Manager for Marketing Platforms and Personalization and Senior Business Systems Analyst for Personalization and Digital Data. Earlier in the career, Cheri was a Campaign Manager at Hilton Grand Vacations from February 2003 to March 2012. Cheri holds a Bachelor of Science degree in Hospitality Administration/Management from Florida International University.