Emmanuel Omale

Commercial Finance Director: Oral Busines Partner at Reynolds American

Emmanuel Omale is an accomplished finance professional with extensive experience in commercial finance roles. Currently serving as the Commercial Finance Director for Reynolds American Inc., Emmanuel partners with the Trade Marketing team, focusing on designing effective trade programs and optimizing resource allocation, achieving over 90% spend effectiveness through streamlined processes. Emmanuel's prior tenure at BAT included being a pioneer leader in establishing a shared service model for US commercial finance in Costa Rica and overseeing financial operations for the Horn of Africa and Indian Ocean Islands markets, achieving significant revenue growth. With a strong educational background that includes a Bachelor of Arts in Economics from the University of Nairobi and a CPA from Strathmore University, Emmanuel has developed comprehensive expertise across various finance functions, contributing to enhanced efficiencies and improved quality outputs throughout a diverse career.

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