Shay Mustafa

Sharonda (Shay) Mustafa was appointed to the role of Senior Vice President, Business Communications & Sustainability at Reynolds American Inc. in April of 2021. In this role, Shay leads the Reynolds American companies’ corporate communications and environmental, social, and governance (ESG) initiatives and helps accelerate the delivery of the BAT Group’s A Better Tomorrow™ corporate purpose.

Prior to assuming her current role, she served as Senior Vice President, Consumer Marketing where she led the Modern Oral business unit. Over her tenure with the organization, Mustafa has held a range of brand marketing leadership positions including leading Newport, Pall Mall and Grizzly.

Mustafa’s previous professional background ranges from senior roles with Fortune 100 companies to co-founder of a technology start up. She earned her MBA in Marketing from the University of Tennessee, Knoxville, where she was awarded the program’s highest honor, the Gower Outstanding Leadership Award, and a BA in Business Administration from Rhodes College.

Mustafa is an avid supporter of S.T.E.M. education and early-stage entrepreneurship.