Trudy Elder

Trudy Elder, MBA, is an experienced professional with a diverse background in customer planning, account operations, and trade marketing. Currently serving as Lead Manager of Customer Planning & Insights at Reynolds American Inc. since December 2015, Trudy has held various positions within the company, including Manager of Account Operations and Trade Marketing Operations Analyst. Prior to this role, Trudy spent several years at Krispy Kreme, where responsibilities included serving as International Development and Operations Coordinator. Trudy's educational background includes an International MBA from Gardner-Webb University and a B.S. in Business Administration with a focus on International Management and Marketing from High Point University, along with an Associate of Arts and Sciences in International Business from Forsyth Technical Community College. Trudy also completed an Administrative Software Specialist program at Brookstone College-Greensboro.