WY

Wei Ying

Senior Manager – Contracts & Pricing Architecture at Reynolds American

Wei Ying, MBA, MFA, is an experienced professional currently serving as Senior Manager in Contracts & Pricing Architecture at Reynolds American Inc. since May 2023, where responsibilities include data-driven modeling for retail contracts and collaboration with trade partners. Previous roles include Director of Creative Communications at Old Salem Museums and Gardens, leading strategic communication efforts and digital content production from September 2020 to April 2023, as well as positions focusing on digital engagement and media. Wei Ying has a strong background in multimedia production and management, with experience in various organizations including Wake Forest University. Academic achievements include a Master of Business Administration and a Master of Fine Arts in Documentary Production, complementing a Bachelor of Arts in History from Renmin University of China.

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Reynolds American

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Reynolds American, Inc. is the second-largest tobacco company in the United States. Its holdings include R. J. Reynolds Tobacco Company, American Snuff Company (formerly Conwood Company), Santa Fe Natural Tobacco Company and Niconovum AB.


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