As Managing Director of Experiential Marketing, Esther understands the importance of developing new ways for consumers, investors and influencers to interact with brands that are personally relevant, evoke emotion and create memories. Coming from a public relations background, she borrows from her understanding of media relations to develop thoughtful strategies for successful events and real-life experiences. In her time at RF|Binder Partners, Esther has enjoyed working on pop-up Malaysian night markets, content series for The Rockefeller Foundation and Tupperware, media launches, brand integrations, and influencer events for Dunkin’ Donuts, Johnson & Johnson, Truvia and the Vienna Tourism Board; and interactive events, luncheons, and dinners for Ameriprise and other corporate clients. Esther is a graduate of St. Lawrence University with a B.S.in Psychology and Sociology. She is a mid-western transplant that moved from the “Frozen Tundra” to NYC 12 years ago –bringing a life-long love of cheese, snow, and coffee with her.
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