Amanda W. is a seasoned professional with extensive experience in CRM and data analytics. As Group Director of CRM & Relationship Design at R/GA since September 2015, Amanda has collaborated with high-profile clients including Ally Financial, Google, Spotify, Nike, and Amazon. Prior to this role, Amanda held various positions at R/GA in Marketing Sciences, demonstrating expertise in data-driven strategies. In addition, Amanda co-founded Agency DEI in May 2021, aiming to standardize industry diversity, equity, and inclusion data. Earlier experience includes leading social media analytics at Saks Fifth Avenue and strategic planning and analytics at Porter Novelli, where notable achievements included winning a PRWeek Best Use of Analytics Award in 2014.
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