Marc Williamson is a seasoned data professional with extensive experience in web analytics and digital data analysis. Starting a career as a Business Analyst at ActivateUTS, Marc progressed to roles such as Digital Data Analyst at both AKQA and DT before taking on multiple titles at R/GA, culminating in the position of Group Director, Data. Notable contributions include work with Samsung UK and Samsung Europe, as well as expertise in analytics implementation, digital insight, and data-driven strategy. Marc holds a Bachelor of Science in Information Technology and Business from the University of Technology, Sydney, and is proficient in a variety of analytics tools including Adobe Analytics and Google Analytics.
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